| Sl.No. | Title | Name of Journal | Date of Publication | Volume No/Issue No/Page No | ||||||||||||||||||||
| 1 | Analyzing the Impact of Utilitarian Values, Hedonic Values and Responsible Consumption on Consumer Satisfaction and Re-Purchase Intention: A Cross-Sectional Study of Generation Z | Pacific Business Review International (PBRI) | 09-Nov-2024 | 17 / 4 / 80-93 | ||||||||||||||||||||
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| 2 | Dimensions of Brand Equity: A Hybrid Approach | Business Perspectives and Research | 03-Dec-2022 | / / 1-21 | ||||||||||||||||||||
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| 3 | Impact of social media conversations on consumer's online purchase intention | International Journal of Business and Globalisation | 01-Aug-2022 | 31 / 01 / 92-112 | ||||||||||||||||||||
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| 4 | Neuropsychological Study Of How Shoppers Handle Dubious Transactions And Make Online Payments | Business and Society Review | 18-Feb-2022 | / / - | ||||||||||||||||||||
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