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Dr ABHINAV PRIYADARSHI TRIPATHI

MBA, PhD
SCHOOL OF BUSINESS AND MANAGEMENT

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Dimensions of Brand Equity: A Hybrid Approach Business Perspectives and Research 03-Dec-2022 / / 1-21

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) ABHINAV PRIYADARSHI TRIPATHI,GOVIND NATH SRIVASTAVA,V. PADMAJA
Title of Article Dimensions of Brand Equity: A Hybrid Approach
Name of Journal Business Perspectives and Research
Volume No
Issue No
Page No 1-21
URL https://journals.sagepub.com/metrics/bpr
Date of Publication 03-Dec-2022
2 Impact of social media conversations on consumer's online purchase intention International Journal of Business and Globalisation 01-Aug-2022 31 / 01 / 92-112

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) ABHINAV PRIYADARSHI TRIPATHI,NEHA KATIYAR,K.R. CHATURVEDI
Title of Article Impact of social media conversations on consumer's online purchase intention
Name of Journal International Journal of Business and Globalisation
Volume No 31
Issue No 01
Page No 92-112
URL https://www.inderscienceonline.com/doi/abs/10.1504/IJBG.2022.124525
Date of Publication 01-Aug-2022
3 Neuropsychological Study Of How Shoppers Handle Dubious Transactions And Make Online Payments Business and Society Review 18-Feb-2022 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) ABHINAV PRIYADARSHI TRIPATHI
Title of Article Neuropsychological Study Of How Shoppers Handle Dubious Transactions And Make Online Payments
Name of Journal Business and Society Review
Volume No
Issue No
Page No -
URL https://onlinelibrary.wiley.com/journal/14678594
Date of Publication 18-Feb-2022

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